A premium teeth whitening house that brightens your smile while it cares for your enamel, built on a Clinical Complex of five evidence based actives.
Most whitening brightens by stripping the tooth, and leaves sensitivity behind. We think that is a poor bargain. We brighten your smile while we care for the enamel underneath, using the best evidenced actives at the concentrations dentists already prescribe. The science is not the headline. It is the reason the whitening is better, and gentler.
We did not invent new ingredients. We assembled the best evidenced ones at the concentrations dentists already prescribe.
Every active in the line is one a practising dentist would recognize. What is new is the architecture, five evidence based actives deployed in calibrated subsets across daily care, an optional pre treatment, and a treatment, with the protocol discipline of professional practice and the accessibility of retail.
A recognition story, not an endorsement story. The science is established. The assembly, the design, and the discipline are ours.
A nightly, two part enamel serum that supports remineralization, strengthens and brightens the appearance of enamel, and calms sensitivity. Built on a mineral templating peptide and our Clinical Complex minerals, in a lyophilized activate before use format that protects the actives and reads as a clinical grade ritual.
Claims held to remineralization support and the appearance of enamel. We do not claim enamel regrowth. Concept shown.
A 14 session LED and tray whitening system with a pre serum and post serum architecture, designed to deliver measurable shade change without the sensitivity profile of high concentration treatments.
Dispensed through dentists and hygienists in Canada and Europe, where consumer peroxide is regulated, with a consumer maintenance tier alongside. Concept shown.
Concentrations vary by product. Every active is listed by concentration on pack, and every claim traces to study data.
Every claim is bound to study data. Every active is listed by concentration. Every advisory compensation is disclosed.
We run a formal Claims Register. Nothing reaches packaging, web, or press without a citation behind it. Imagery of results comes only from clinical study subjects, never paid models or retouched teeth. When a journalist asks for the study behind a claim, we provide it within forty eight hours.
In a category built on overstatement, disciplined honesty is itself a defensible position.
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