/* The White Theory — website
   Editorial luxury. Brand tokens shared with the deck (paper/ink, Playfair + Inter). */

:root{
  --paper:#F7F4EF;
  --ink:#17150F;
  --muted:#6F665A;
  --line:#D9D3C7;
  --soft:#EFEAE1;
  --deep:#3A362F;
  --display:'Playfair Display', Georgia, serif;
  --sans:'Inter', -apple-system, system-ui, sans-serif;
  --maxw:1200px;
  --gut:clamp(22px,5vw,80px);
}

*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-weight:400;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{display:block;max-width:100%;}
a{color:inherit;text-decoration:none;}

.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--gut);padding-right:var(--gut);}
.display{font-family:var(--display);font-weight:500;line-height:1.04;letter-spacing:-.01em;}
.kicker{font-size:11px;letter-spacing:.36em;text-transform:uppercase;color:var(--muted);font-weight:600;}
.lede{font-size:clamp(17px,2vw,21px);line-height:1.55;color:#39352c;font-weight:300;max-width:60ch;}
.muted{color:var(--muted);}

/* ── Nav ─────────────────────────────────────────── */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:50;
  display:flex;align-items:center;justify-content:space-between;
  padding:18px var(--gut);
  transition:background .4s ease, box-shadow .4s ease, color .4s ease;
  color:var(--paper);
}
.nav.solid{background:rgba(247,244,239,.94);backdrop-filter:saturate(140%) blur(8px);color:var(--ink);box-shadow:0 1px 0 var(--line);}
.nav .mark{font-family:var(--display);font-size:22px;font-weight:500;letter-spacing:.01em;}
.nav .links{display:flex;align-items:center;gap:30px;}
.nav .links a{font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:500;opacity:.92;}
.nav .links a:hover{opacity:1;}
.nav .join{border:1px solid currentColor;padding:9px 18px;border-radius:1px;font-size:11px;letter-spacing:.2em;text-transform:uppercase;}

/* ── Hero ────────────────────────────────────────── */
.hero{position:relative;min-height:100vh;display:flex;align-items:center;color:var(--ink);}
.hero .bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0;}
.hero .scrim{position:absolute;inset:0;z-index:1;
  background:linear-gradient(95deg, rgba(247,244,239,.95) 0%, rgba(247,244,239,.80) 32%, rgba(247,244,239,.30) 58%, rgba(247,244,239,0) 82%);}
.hero .inner{position:relative;z-index:2;padding-top:90px;padding-bottom:60px;}
.hero h1{font-size:clamp(44px,8vw,92px);}
.hero .tagline{font-family:var(--display);font-style:italic;font-size:clamp(20px,3vw,28px);color:#4a443a;margin-top:14px;}
.hero .sub{margin-top:26px;max-width:42ch;font-weight:300;color:#4a443a;font-size:clamp(15px,1.6vw,17px);}
.hero .terms{margin-top:30px;font-size:11.5px;letter-spacing:.2em;text-transform:uppercase;color:#2c281f;font-weight:600;}
.scrolldot{position:absolute;bottom:30px;left:var(--gut);z-index:2;font-size:10.5px;letter-spacing:.3em;text-transform:uppercase;color:var(--muted);}

/* ── Section rhythm ─────────────────────────────── */
section{padding:clamp(70px,11vw,140px) 0;}
.section-head{max-width:64ch;}
.section-head h2{font-size:clamp(30px,5vw,52px);margin-top:18px;}
.divider{border:0;border-top:1px solid var(--line);}

/* Thesis stats */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,4vw,48px);margin-top:54px;}
.stat .v{font-family:var(--display);font-size:clamp(36px,5vw,50px);font-weight:500;line-height:1;}
.stat .l{font-size:13.5px;color:var(--muted);margin-top:12px;font-weight:300;line-height:1.5;max-width:28ch;}

/* Pull quote */
.pull{font-family:var(--display);font-weight:500;font-size:clamp(26px,4.4vw,46px);line-height:1.22;max-width:18ch;}
.pull-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(30px,5vw,70px);align-items:center;}

/* Product line */
.line-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(18px,2.4vw,30px);margin-top:54px;}
.pcard .ph{aspect-ratio:1/1;border-radius:2px;overflow:hidden;background:var(--soft);}
.pcard .ph img{width:100%;height:100%;object-fit:cover;transition:transform .9s ease;}
.pcard:hover .ph img{transform:scale(1.04);}
.pcard .pn{font-family:var(--display);font-size:21px;font-weight:500;margin-top:16px;}
.pcard .pt{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-top:5px;}
.pcard .pd{font-size:14px;color:#403b31;font-weight:300;margin-top:9px;line-height:1.55;}
.pcard.feat .pn::after{content:"Hero";margin-left:10px;font-family:var(--sans);font-size:9.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);font-weight:600;vertical-align:middle;}

/* Feature split (Apatis, Treatment) */
.feature{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:center;}
.feature.flip .fimg{order:2;}
.feature .fimg{border-radius:3px;overflow:hidden;background:var(--soft);}
.feature .fimg img{width:100%;height:100%;object-fit:cover;}
.feature h3{font-size:clamp(30px,4.6vw,48px);}
.feature .lab{margin-top:12px;}
.feature p{margin-top:18px;}
.feature .note{font-size:13px;color:var(--muted);margin-top:18px;font-weight:300;}

/* Clinical complex */
.cx{margin-top:46px;border-top:1px solid var(--ink);}
.cx-row{display:grid;grid-template-columns:1.1fr 1.4fr 1.2fr;gap:24px;padding:20px 0;border-bottom:1px solid var(--line);align-items:baseline;}
.cx-row .nm{font-family:var(--display);font-size:19px;font-weight:500;}
.cx-row .rl,.cx-row .rc{font-size:14px;color:#403b31;font-weight:300;line-height:1.5;}
.cx-row .rc{color:var(--muted);}

/* Integrity */
.integrity{background:var(--ink);color:var(--paper);}
.integrity .kicker{color:#b8ad9c;}
.integrity .pull{color:var(--paper);}
.integrity p{color:#cfc8ba;font-weight:300;margin-top:20px;max-width:54ch;}
.integrity .small{font-size:13px;color:#9a907f;margin-top:22px;}

/* Waitlist */
.join-sec{text-align:center;}
.join-sec h2{font-size:clamp(30px,5vw,54px);max-width:18ch;margin:18px auto 0;}
.join-sec p{margin:20px auto 0;max-width:48ch;}
.joinform{display:flex;gap:10px;max-width:480px;margin:36px auto 0;}
.joinform input{flex:1;border:1px solid var(--line);background:#fff;padding:15px 18px;font-family:var(--sans);font-size:15px;border-radius:1px;color:var(--ink);}
.joinform input:focus{outline:none;border-color:var(--ink);}
.joinform button{background:var(--ink);color:var(--paper);border:0;padding:0 26px;font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:600;border-radius:1px;cursor:pointer;transition:opacity .3s;}
.joinform button:hover{opacity:.85;}
.join-sec .alt{font-size:13px;color:var(--muted);margin-top:18px;}

/* Footer */
footer{background:var(--deep);color:#d9d3c7;padding:60px 0 48px;}
footer .frow{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:24px;}
footer .mark{font-family:var(--display);font-size:26px;color:var(--paper);font-weight:500;}
footer .tg{font-family:var(--display);font-style:italic;color:#b8ad9c;margin-top:6px;}
footer .meta{font-size:12px;letter-spacing:.06em;line-height:2;text-align:right;color:#b8ad9c;}
footer .legal{margin-top:40px;padding-top:22px;border-top:1px solid #4d4840;font-size:11px;color:#8c8474;letter-spacing:.04em;}

/* ── Responsive ─────────────────────────────────── */
@media (max-width:900px){
  .pull-grid{grid-template-columns:1fr;}
  .feature{grid-template-columns:1fr;}
  .feature.flip .fimg{order:0;}
  .line-grid{grid-template-columns:repeat(2,1fr);}
  .cx-row{grid-template-columns:1fr;gap:6px;}
  .cx-row .rc{margin-top:2px;}
}
@media (max-width:720px){
  .nav .links a:not(.join){display:none;}
  .stats{grid-template-columns:1fr;gap:30px;}
}
/* ── Hero CTA ───────────────────────────────────── */
.cta-btn{display:inline-block;margin-top:30px;background:var(--ink);color:var(--paper);
  padding:15px 30px;font-size:11px;letter-spacing:.22em;text-transform:uppercase;font-weight:600;
  border-radius:1px;transition:opacity .3s;}
.cta-btn:hover{opacity:.85;}

/* ── Lead form ──────────────────────────────────── */
.join-intro{margin:20px auto 0;max-width:46ch;}
.leadform{max-width:520px;margin:38px auto 0;text-align:left;}
.name-row{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.field{margin-bottom:16px;display:flex;flex-direction:column;}
.field label{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:7px;}
.field .opt{letter-spacing:.04em;text-transform:none;font-weight:400;font-style:italic;}
.field input,.field select{border:1px solid var(--line);background:#fff;padding:14px 16px;font-family:var(--sans);font-size:15px;color:var(--ink);border-radius:1px;width:100%;}
.field input:focus,.field select:focus{outline:none;border-color:var(--ink);}
.field .hint{font-size:12px;color:var(--muted);font-weight:300;margin-top:7px;}
.consent{display:flex;gap:11px;align-items:flex-start;text-align:left;font-size:13px;color:#403b31;font-weight:300;line-height:1.5;margin:6px 0 22px;cursor:pointer;}
.consent input{margin-top:3px;width:16px;height:16px;flex:0 0 auto;accent-color:var(--ink);}
.consent a{text-decoration:underline;}
.leadform button[type=submit]{width:100%;background:var(--ink);color:var(--paper);border:0;padding:16px;font-size:11px;letter-spacing:.22em;text-transform:uppercase;font-weight:600;border-radius:1px;cursor:pointer;transition:opacity .3s;}
.leadform button[type=submit]:hover{opacity:.85;}
.leadform button[type=submit]:disabled{opacity:.5;cursor:default;}
.joinmsg{margin-top:16px;font-size:14px;font-weight:300;color:var(--muted);min-height:1.2em;text-align:center;}

/* ── Instagram + social ─────────────────────────── */
.ig-btn{display:inline-block;border:1px solid currentColor;padding:11px 22px;font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:600;border-radius:1px;transition:opacity .3s;}
.ig-btn:hover{opacity:.7;}
.join-social{margin-top:48px;display:flex;flex-direction:column;align-items:center;gap:16px;}
.join-social span{font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);font-weight:600;}
.footer-ig{display:inline-block;margin-top:18px;color:#d9d3c7;}

@media (max-width:460px){
  .line-grid{grid-template-columns:1fr;}
  .name-row{grid-template-columns:1fr;}
}
